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Research papers

A new cultural sunday magazine

The present paper is inscribed in the frame of an extensive quali-quantitative research (since November, 1995) carried out by the team “Marketing Entrepreneur” about the daily morning paper “Pagina 12”, founded on May 26 1987. One...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Fernando Moiguer, Ana Maria Binnevies, Marita Soto, Oscar Steimberg, Paula Magariños
June 15, 1997
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Citation

Moiguer, Binnevies, Soto, Steimberg and Magariños (1997a, June 15). A new cultural sunday magazine. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/a-new-cultural-sunday-magazine